Being a makeup artist, nail artist or hairdresser is not as easy as it may seem. The competition is tough, the market is competitive and like any other professions, there are a few constants in the industry. So, how can you as a makeup artist or salon owner turn your small business into something big? Well, the only thing that comes to our mind is digital marketing.
Businesses such as makeup artist, can largely benefit from the use of the internet to expand business as well as do branding. So, if you are into makeup business then there are some marketing ideas we have for you that can help you in becoming bigger than you are right now.
Makeup Artist Marketing Ideas
1. Join the social platforms
If you are using social media for personal use then maybe it is time for a change. Bring your business online by creating a business account on all social media platforms where your potential clients exist. Apart from joining social platforms, you can also get a website and list your business on google.
2. Social Media Postings
Now is the time to show off your work on social media platforms. Your followers won't increase or your posts won't get the required engagement if you don't post quality pictures or post often on your social platforms. Use the relevant hashtags, turn on the location and tag the companies whose products you are using.
3. Start Making Videos
You know how you can attract the attention of masses and increase your followers? By making videos. Yes, shooting videos of tutorials and makeup reviews can help you gain the acknowledgment that your makeup artist business deserves and your message can reach the audience.
4. Collaborate with Professionals
Don't limit yourself. collaborate with other professionals in the same industry. Build networks so that you can generate reference business and get work from the most unexpected places. The more people from the industry you collaborate with, the more are your chances of getting more recognition. You can collaborate with photographers, event and wedding planners, etc.
5. Write Blogs
We know that blogging is not that easy but you don't have to be the next Shakespeare in your blogs. Just write what your followers or reader may want to read. You can write product reviews, tutorials, interviews with professionals, etc. The best part is that you can get creative with the blogs so that people would actually want to read it.
There are many different marketing ideas you can use such as doing workshops, attending fairs, creating business bookmarks, and sending out business cards, etc. Being in the makeup artist business might have its own sets of challenges but when the work is so satisfying, the problems start to look smaller and smaller. If you want to expand your business as an artist and turn yourself into a brand then you can undertake the marketing ideas mentioned above. For more information, you can check out - 10 Best Marketing Ideas for Make-Up Artists.
Comments